Q City Metro Feature | Puma x LaMelo Ball
The PUMA x LaFrancé collection is showcased in a one-day exhibition that includes the work of local artists Marcus Kiser, Josh Henderson, Chadwick Cartwright and Kalin Devone. Each artist created original work to reflect the abstract and floral design of Ball’s latest release.
“Melo wants his collection to be viewed as a work of art,” Dasia Hood, who managed the project with PUMA, told QCity Metro. “PUMA wanted the collection to make a connection with the local art community.”
Hood was hired by the brand’s partner marketing agency, Trill Multicultural, to get local artists involved with the collection release.
